Follow SportsAid

Laura Wright becomes SportsAid’s latest ambassador

Press release   •   Mar 17, 2015 11:39 GMT

Soprano singer Laura Wright has today joined SportsAid’s growing list of celebrity supporters to encourage more people to support the next generation of British athletes.

She joins fellow ambassadors Laura Robson and Keri-anne Payne, as well as the charity’s Patron, Her Royal Highness The Duchess of Cambridge, in helping SportsAid to celebrate the athletes’ incredible achievements and raise awareness about the huge financial difficulties that many of them face.

Announcing her new role today at the launch of the Great East Swim, Laura said, “I am particularly honoured to be an ambassador for SportsAid and join Her Royal Highness The Duchess of Cambridge in helping to shine a light on the achievements and potential of young athletes throughout the UK.”

These athletes are among the best in the country for their age but face enormous challenges. Being largely self-funded, they spend around £6,000 a year just to train and compete – most of which goes on travel expenses. To help them, Laura will be putting her name to the new ‘Laura Wright SportsAid Awards’, which will give financial support to help up-and-coming athletes stay in sport.

Welcoming the boost Laura will give to SportsAid’s work, the charity’s chief executive Tim Lawler said, “We’re excited to be working with Laura because she’s so passionate about sport and about helping young people to achieve their ambitions. The athletes who are helped by SportsAid make daily sacrifices and rarely get the recognition they deserve, but with Laura’s help, particularly with the charity's 40th anniversary approaching in 2016, we can keep the spotlight on their incredible achievements and give them the confidence that they are on the right track.”

Later this year one of Laura’s first appearances for SportsAid will be at the Great East Swim, which is at Alton Water near Ipswich on June 20, where she will be singing live for the competitors and their families before taking to the water herself to raise money for the charity.

She added, “I’m really excited, although a little nervous, about taking part in this year’s Great East Swim. It promises to be a fantastic experience that I am really looking forward to. I really do hope that by taking on the swim I can highlight the fantastic work that SportsAid does.”

The Great East Swim has four courses of different lengths from half a mile up to five kilometres. For more information and to enter visit

Interviews and information on SportsAid

Call Breege Zachary or Simon Worsfold at SportsAid on 020 7273 1978 or email or

Laura Wright

Laura Wright is a new national ambassador for SportsAid who has also announced today that she will be taking part in this year’s Great East Swim. ‘Sound of Strength’, her new album and the title of her current UK tour, is a fusion between her two passions of sport and singing and it uniquely emphasises the physical power of music and the many similarities between athletes and classically trained singers. For more information please visit


SportsAid helps young sports people to overcome the financial challenges they face in their bid to become Britain’s next generation of Olympians and Paralympians. The charity’s patron is Her Royal Highness The Duchess of Cambridge. These athletes receive no other funding and are heavily reliant on their parents for support – not just financial but also for their transport, kit, nutrition, you name it! The really amazing thing about this is that many are already representing Great Britain and if they can continue doing so, are likely to become our future Olympic and Paralympic champions. For more information please visit

Great East Swim

The Great East Swim is brought to you by event organisers Nova International in partnership with Suffolk County Council. It is one of five popular Great Swim events, held in in clean and safe lakes, lochs and urban docks across the UK each. Great Swim is the biggest open water swimming series in Europe. For more information please visit

Comments (0)

Add comment


By submitting the comment you agree that your personal data will be processed according to Mynewsdesk's Privacy Policy.